Are you still in doubt of the importance of a solid and integrated social media strategy? Neil Patel of QuickSprout.com does a great job putting together some really insightful infographics. Take a look below and see if you still doubt the power of social media.
Social media is not a fad, it is here to stay. The individual channels may change over time as some fall out of favor and others enter the market place. Either way you need a consistent and engaging presence.